![Alvista Portofino – Upland, CA](https://www.phoenixrg.com/wp-content/uploads/2017/02/prg-strategy-banner.jpg)
Alvista Portofino – Upland, CA
Strategy
PRG's strategy is focused primarily on the acquisition and development of multifamily rental properties, the majority of which are in higher barrier-to-entry markets and/or infill markets across the United States.
The firm's focus is on middle-market housing and opportunities to improve net operating income through renovation, repositioning, operational improvement and creative cost savings programs.
PRG targets the following property attributes:
![prg-strategy-photo-1](https://www.phoenixrg.com/wp-content/uploads/2017/02/prg-strategy-photo-1.jpg)
Renovation and Repositioning
Opportunity exists to introduce modern common areas, amenities and unit renovations to drive returns.
![prg-strategy-photo-2](https://www.phoenixrg.com/wp-content/uploads/2017/02/prg-strategy-photo-2.jpg)
Technology and Innovation
Embrace technology and innovation to enhance property evaluations, management/operations and reporting.
![prg-strategy-photo-5](https://www.phoenixrg.com/wp-content/uploads/2017/02/prg-strategy-photo-5.jpg)
Scale and Amenities
Preference for assets whose scale and amenities we believe offer a competitive advantage compared to other properties in the market.
![St. Joseph's Apartments -Gretna, LA](https://www.phoenixrg.com/wp-content/uploads/2017/02/St-Josephs-Apartments-Gretna-LA-photo-01-2-e1494596111671.jpg)
Operational Improvements
Seek properties with some degree of under-management, deferred maintenance and/or capacity to renovate to achieve rent increases.