Flatrock Square - Englewood, NJ

Flatrock Square - Englewood, NJ

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alvista hollywood

August 11, 2022

Phoenix Realty Group Closes $110 Million Acquisition of 316-Unit Apartment Complex in Hollywood Area

Hollywood, Florida – August 11, 2022 – Phoenix Realty Group (PRG), a national multifamily real estate fund manager, investor, operator and developer, purchased The enV Apartment Homes jointly with a third party family office and discretionary affiliated investment vehicles. The property is a 316-unit Class B multifamily apartment community located at 812 South Park Road in Hollywood, Florida just 0.6 miles west of I-95 which has 217,000 vehicles passing daily. The EnV’s remarkable Hollywood location offers its residents with unparalleled access to major thoroughfares, a wide variety of retail, entertainment and dining options, as well as exceptional employment centers. PRG will operate the rental community and plans to renovate, upgrade and modernize the property to offer an attractive option for tenants in the area. In addition, the property will be rebranded with a new name, currently anticipated to be Alvista Hollywood to reflect and promote PRG’s proprietary brand of apartment communities.

Completed in 1986, The enV Apartment Homes consists of sixteen two- and three-story garden apartment buildings occupying a 13.26 acre site. Unit configurations include 192 one-bedroom/one-bathroom units (60.8%) 92 two-bedroom/two-bathroom units (29.1%) and 32 three-bedroom/two-bathroom units (10.1%). The property is located in a quiet residential enclave directly across the street from the Orangebrook Golf & Country Club, The EnV is ideally situated within minutes of I-95 and Florida’s Turnpike, providing a short commute to the primary demand drivers of both Broward and Miami-Dade Counties. Common amenities include two pools, a tennis court, and an expansive clubhouse featuring workspaces, a fitness center and lounge. In-unit features include walk-in closets and screened-in patios or balconies in every apartment.

The property is set to undergo a comprehensive value-add improvement program focused on operational efficiencies, amenity enhancements, and interior unit upgrades. PRG aims to elevate the overall resident experience by rebranding the property, introducing updated signage, and upgrading key community spaces, including a modernized leasing center, a fully renovated clubhouse, and state-of-the-art fitness and cyber centers. This repositioning strategy is designed to ensure that both the apartment units and shared amenities align with contemporary standards and the evolving expectations of today’s residents.

The City of Hollywood is a lush beach-front city stretching approximately 30 square miles, currently considered Broward’s third largest municipality with a population of over 150,000. Apart from the pristine beaches, Hollywood houses over 60 parks, seven golf courses, a wide selection of local eateries and a 2.5-mile promenade along the Atlantic Ocean. Over 10,000 companies reside in Hollywood, as well as approximately 80 percent of Port Everglades, the world’s second busiest cruise port. The allure of Hollywood is not limited to the views, it also contains over 32 public, charter and elementary schools with award winning magnet programs as well as 13 private schools. Hollywood is also home to the Memorial Healthcare System, the nation’s fifth largest healthcare network, along with its flagship hospital, Memorial Regional. The City encompasses a lively community that provides an ambiance of cultural delight and vibrancy that is unlike any other.

About Phoenix Realty Group

Phoenix Realty Group LLC (www.phoenixrg.com) is a 25-year old private equity real estate investment firm focused on multifamily residential properties in higher barrier-to-entry and infill markets. The firm is headquartered in New York City with investment and asset management personnel in California and Florida. The firm has three business lines: value-added, new construction and affordable housing. In its value-added strategy, PRG’s goal is to acquire, renovate and reposition Class A and B urban and suburban multifamily properties in primary and secondary metropolitan areas to increase both ongoing cash flows and overall property appreciation. As of June 30, 2025, PRG manages approximately $2.25 billion in gross real estate assets and approximately 10,000 apartment units across the U.S. PRG’s principals have on average nearly 30 years of successful experience in multiple investment cycles and an investment track record of more than $12 billion of assets, over 1,000 properties and 130,000 multifamily rental units.