Flatrock Square - Englewood, NJ

Flatrock Square - Englewood, NJ


Olive Ridge - Pomona, CA

December 03, 2013

Commercial Observer – May the (Work)Force Be With You: Phoenix Realty Group’s Keith Rosenthal

Phoenix Realty Group, an owner and fund manager of multifamily properties across the city and country, has made Class B and C residential buildings its bread and butter over the past 15 years. And its New York-based management is eager to see how Mayor-elect Bill de Blasio approaches the housing of New Yorkers who are neither oligarchs nor impoverished.

“Work force housing sounds like a unique name,” said Keith Rosenthal, the co-founder (with J. Michael Fried) and president of PRG. “We’re even hesitant to use it. People hear it and think it’s a housing program. But most of the apartments in this country are geared toward middle-income renters.”…

This is an excerpt of the article, “May the (Work)Force Be With You: Phoenix Realty Group’s Keith Rosenthal” which appeared in the Commercial Observer on December 3, 2013.