Rebranding and Renovation

PRG’s skills as a property operator are critical to serve our focus on multifamily properties that require capital and management attention. We reimagine and reposition properties, and conceive and implement major physical enhancements to maximize their market appeal.

Across our current portfolio, we manage value-added programs of $60 million or more in the aggregate, including thousands of unit upgrades and overall property improvements such as:

  • Clubhouse, fitness center and common amenities
  • Landscaping and curb appeal
  • Marketing window for prospective residents
  • Transformational redesign and rehabilitation


The PRG Difference

As both as a direct owner and as a partner with independent operators, we currently oversee and constantly review weekly operating information on nearly 100 properties and 10,000 residential units, almost all of which are rental properties, either market-rate or affordable.

PRG brings a unique combination of strengths to asset management with deep experience in day-to-day property management and our active, hands-on role in decision making, enabling us to add value for both tenants and investors.